Beyoncé wore a custom design for a recent performance on her Cowboy Carter tour.
This might not sound like breaking news, it’s Beyoncé after all, but the design was by Lebanese fashion designer Jean Pierre Khoury.
The look, styled by Shiona Turini, is a form-fitting red bodice adorned with tonal embroidery, glinting stones, and layered beaded fringe that catches the light with every movement.
Designed for the stage with sensuality and structure at the core of the design, the look reflects Khoury’s signature approach: sculptural tailoring, high-drama silhouettes, and couture-level detailing that balances precision with presence.
“This is not just a win for me, it is a win for Lebanon,” Khoury said in a statement.
“I’ve always dreamed of moments like this but never imagined they’d happen so soon. I’m deeply grateful to Beyoncé and the entire team for the opportunity and for believing in my work. It’s a reminder that with hard work, patience, and a little faith, even the biggest dreams can start to take shape.”
Khoury’s work builds on the long legacy of Lebanese design, a tradition known for its craftsmanship, theatrical flair, and sharp elegance.
From the ateliers of Beirut to the world’s red carpets, Lebanese couturiers have mastered the art of combining boldness with refinement. His designs follow in this lineage, offering pieces that are visually arresting without ever compromising on structure or finish.
Already a favourite among Arab and international stars including Nicki Minaj, Megan Thee Stallion, Najwa Karam, Yasmine Sabri, and Cyrine Abdel Nour, Khoury is quickly emerging as one of the most exciting designers of his generation.
With a new collection scheduled for release in November, his presence on the international circuit is set to expand even further.
I spoke to Khoury for The Culturelist about the look, the process, and what it means to represent Lebanese fashion on a global stage.
Maan Jalal: You described dressing Beyoncé as “a win for Lebanon.” Can you elaborate on those sentiments?
Jean Pierre Khoury: Absolutely. I really meant it when I said that. For me, every achievement is personal, but it’s also deeply tied to where I come from. Lebanon has such a rich history in craftsmanship, couture, and artistry, and I feel like every time a Lebanese designer makes it onto a global stage, it’s a recognition of that legacy. Dressing Beyoncé wasn’t just about me; it felt like a moment where the hard work, resilience, and creativity of an entire generation of Lebanese artists was seen.
Maan Jalal: I’m sure collaborating with Shiona Turini and Beyoncé’s team involved a unique creative process. What surprised you most about the exchange artistically or professionally?
Jean Pierre Khoury: What struck me most was how fluid but precise the process was. There’s this sense of openness they really give you space to bring your vision but at the same time, every detail matters, and nothing is left to chance. The level of professionalism, respect, and mutual trust surprised me in the best way. It made me realize that no matter how big the platform, it always comes down to people who love what they do and want to make something exceptional together.
Maan Jalal: What is the connection between your Lebanese roots and the international appeal of your designs? And is that connection in the design you created for Beyoncé?
Jean Pierre Khoury: My Lebanese roots are woven into everything I do, whether consciously or not. There’s an instinct for detail, handcraft, and a kind of emotional storytelling that comes from growing up around Lebanese couture. But I also love creating pieces that speak universally to strength, sensuality, power. With Beyoncé, I wanted the craftsmanship to reflect that heritage, especially through the handwork and structure, but I also wanted it to feel bold and modern, because that’s who she is. It’s always a blend, respecting where I’m from while designing for a global woman.
Maan Jalal: From Nicki Minaj to Myriam Fares, your clients are across cultural and styles. What draws you to a muse, and how do you design for such these different personalities without losing your own design language?
Jean Pierre Khoury: I’m drawn to women who own who they are, women with presence. Whether it’s Nicki, Myriam, or Beyoncé, they each have their own world, their own energy. My job isn’t to reinvent them, it’s to meet them where they are and elevate that. I focus on the essence of the woman first, then let my design language shape around that. It’s about balance - keeping my identity as a designer while respecting theirs. It’s honestly a constant dialogue.
Maan Jalal: What can we expect from your new collection in November? And after a milestone moment like Beyoncé, does your creative vision shift or sharpens? What’s the story you want to tell next?
Jean Pierre Khoury: I’d say it sharpens. Moments like this remind you why you started - not to chase a trend, but to say something real. The November collection is going to be about that tension between tradition and modernity, heritage, and evolution. I want it to feel timeless, but also fearless. After Beyoncé, I feel even more responsible to stay honest in my work, to keep pushing but always stay grounded. The story I want to tell next is one of resilience, beauty, and boldness… with a lot of heart.